The 5th Floor is a cycling collective and team based out of London, started by a group of friends with a mutual love of cycling and the culture surrounding it. The team has now grown to 21 riders across London as well as New York. They ride and race in all disciplines; from road and track, to CX and touring – while at its core, remaining a group of good friends who continue to share their rides and experiences.
Although adidas isn’t exactly synonymous with cycling these days, they aren’t complete strangers to the sport. Having made cycling shoes since the early 60s, working with the legend Eddy Merckx in the 70s and supported the British Cycling team since 2005. It seems they want to a bigger part of the greatest sport in the world, having recently started to focus their cycling efforts, releasing the new adizero kit, which weighs a measly 200g (that’s the socks, jersey AND bibs!)
It’s not that surprising then, that adidas approached probably one of the most influential cycling groups in London to produce and launch their new cycling range.
“For us, The 5th Floor embodies so much of what we think is great about cycling. They repeatedly push themselves on a competitive level, whilst keeping the social side of the sport at the heart of everything they do, continually inspiring others to get out on the road. We are thrilled to be taking our extensive experience in cycling to London and supporting The 5th Floor this season. We’ve worked very closely together to produce the next generation of 5th Floor apparel, which will not only look sharp but give them the best level of performance in the saddle that they’ve ever had.” – Kitty Pemberton-Platt (adidas).
The key racing pieces for the team are custom made 5th Floor skin suits, jerseys, bibs, caps, overshoes and warmers – using the team’s iconic green palette and shield logo combined with adidas’ classic 3 stripes. Part of the adidas x 5th floor kit laydown will also be a limited edition version of the newly launched adistar range, which combines sleek 3 stripes designs with leading tech to produce a kit that embodies the brands rich heritage in the sport – performance, innovation and style.
“We’re really excited to be working with a brand with such a rich heritage in cycling. We’ve worked together to produce the kit and cannot wait to race in a kit that looks and performs so well.” – Rudy Melo (5th co-founder)
We know this news is rather late, but we’re big fans of the 5th boys, so it’s great to see such a large brand getting on board and supporting a grassroots team. Keep your eyes peeled for more from adidas cycling!