Strava members are encouraged to join the challenge and commute on May 10th in a bid to bring the global community of cycling commuters together on a single day. Participants will be encouraged to use the hashtag #CommutesCount on other social media channels to show their support of better cycling and pedestrian infrastructure around the world.
Commutes on Strava make a difference because Strava Metro anonymises and aggregates the millions of human-powered commutes uploaded to Strava every week, then partners with urban planners to improve city infrastructure for cyclists and pedestrians.
In 2015, Strava members used their mobile phones and GPS devices to upload more than 168 million activities, roughly 5.3 activities every single second. In dense urban areas, nearly half were commutes.
Over 70 organisations and government agencies are already using Strava Metro data, including GoBike in Glasgow, Queensland Australia, University College London, Oregon Department of Transport, Austin B-Cycle in Texas and Vermont Transportation.
Gareth Nettleton, VP of Marketing for Strava, commented;
“Strava Metro is a revolutionary product that only a business like Strava can create. We’ve been helping runners and cyclists track their activities since 2009, and their billions anonymised of data points have given us a unique perspective on how they move through urban areas. When we combine our perspective with local government data and research, Strava can be a very insightful partner to urban planners and municipalities that want to promote and improve cycling in their city.”
“Your Strava commute counts because every activity has the potential to make a difference to cycling in your area. It doesn’t matter if you ride 1 mile or 50 miles, if you ride to work on 10th May you can be a part of a global movement to make cities better for cyclists.”
For more information on Strava, please visit www.strava.com.
To see a short film on Strava Metro by artist Rich Mitch, please visit http://blog.strava.com/bike-to-work
Strava Metro makes riding, running and walking in cities better. Metro anonymises and aggregates the millions of human-powered activities uploaded to Strava every week, then partners with departments of transportation, city planners and engineering firms to improve infrastructure for bicyclists and pedestrians.