As cycling becomes more popular, so too does the need to be unique and stand out from the crowd. Boutique cycling brands like the new British based Romance offers riders to express themselves, whilst still having kit that performs to a high standard.

Romance is about the feeling, it’s about the joy, the pain, the glory. It’s about riding with friends, pushing each other, going hard, taking it easy and having good times. We create high performing cycling apparel to help you enjoy that, to making cycling better, comfier and keep you looking good.

Romance apparel is constructed from highly technical fabrics by our manufacturing partners Cuore. The same manufacture who make pro team kit for the likes of IAM Cycling and Team USA – so you know it’s going to fit and perform well. Perfect for racing the local crit, easing through the local café run on a crisp Saturday morning or climbing the Stelvio in the unrelenting sun.

The first release which consists of a Jersey, Bib shorts, LS thermal Jersey, gilet and caps is available now via pre-order online and closes 1st March, so get your order in quick!