SRAM’s highly anticipated new wireless groupset is finally here, and sold out pretty much instantly from the UK’s distributor, Fisher Outdoor Leisure. Incase you didn’t know, SRAM own RockShox, Avid, Truvativ, Zipp and Quarq and now they’ve just released the world’s first wireless groupset.
At SRAM, we know that if a technological advancement clutters the experience, it shouldn’t be called an advancement.
Because it’s a bicycle. It’s supposed to be simple. To make something elegant to the point where it removes what’s in the way… that’s advancement. That is the standard we held ourselves to while developing our first electronic shifting system.
Shifting wirelessly with F1-inspired paddle shifting brings the groupsets into the 21st century. Using its own essentially hack-proof wireless signal called Airea and going 1,000 kilometers between charges SRAM has gone to the head of the component class with a stunning product.
The complete group weighs less than 2,000 grams, and some manufacturers say that they can shave as much as 80 grams from a frame without the need to reinforce cable holes.
Following the nightmare of their hydraulic disc brake recall a couple of years ago, the Chicago based company had to get it right this time, and they have. AG2R were running the development version last year, and now Katusha are running SRAM’s new eTap groupset this season as well, proving that it’s race ready and reliable.
The future is here, and SRAM got there first.