The Madison Genesis team ethos is to identify and develop talent from the UK with the aim to advance their careers in professional road cycling. Our desire is to create a UCI Continental Team, the application for which will be being made via the appropriate channels in preparation for the 2013 season.

UK road cycling legend, Roger Hammond has been appointed as team manager. Roger has enjoyed a distinguished career riding for some of the best teams and brings with him a wealth of experience.

Genesis is already a well-respected engineering led UK bike brand with a huge community of users and devotees. Genesis has worked in close partnership with Reynolds in facing the engineering challenge to develop a 953 cuttingedge steel alloy team frame capable of being a credible contender in any race.

“This has been in the pipeline and a dream of mine for some years but only now do we feel the confi dence to proceed. Genesis and Madison are great brands close to my heart and just as we help develop UK talent with the Madison Saracen DH team, we want to achieve the same with UK road cycling talent. This is a long-term commitment from Madison and we are making sure we do it properly. To have Roger as manager with his wealth of cycling experience both on the bike and from an engineering perspective is a real privilege.”

Madison Genesis have a habit of producing some great videos showing behind the scenes and interviews that provide a great insight into the UK pro cycling scene. They’re producing a video diary for The Tour Of Britain 2013, and once again it doesn’t disappoint. See below for the video’s (will be updated as they upload).